Back in February 2021, Chef's Pencil has ranked international cuisines according to the number of tagged foods on Instagram and Japanese cuisine topped the chart with over 15.5 million hashtags. A year later, we decided to compare the numbers and see which foods and cuisines grew in popularity since running our previous analysis.
Italian and Indian cuisines have been the most buzzing cuisines on Instagram over the past 12 months, outranking Japanese cuisine in popularity growth. Nigerian food ranked 13th globally and 1st among African cuisines.
Nigerian food popularity grew 3rd fastest in 2021, with an almost whooping 33% more tags compared to a year ago.
Why this matters? When it comes to food, Instagram is by far the most influential social media platform, with literally billions and billions of food-related posts. Instagram influencers have extended their reach and are actually shaping the restaurant industry nowadays.
Please see attached the rankings for the top cuisines in 2021, as well as a table showing the cuisines with the highest growth rate in 2021.
Regards,
Chef’s Pencil is an international food magazine that reports on industry trends. Our in-house reports have been covered by CNBC, The Guardian, Voice of America, Travel & Leisure, Eater and The Toronto Star.
Copyright: Fresh Angle International (www.freshangleng.com)
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