The Advertising Regulatory Council of Nigeria, ARCON, has banned the use of foreign models and voice-over artists on any advertisement targeted or exposed on the Nigerian advertising space, with effect from October 1, 2022.
A statement by ARCON released Monday August 22, explained that the ban was in line with the Federal Government's policy of developing local talent, inclusive economic growth and the need to take necessary steps and actions aimed at growing the Nigerian advertising industry.
The statement, e-signed by the Director-General of ARCON, Dr. Olalekan Fadolapo and obtained by Fresh Angle International, today, Tuesday August 23, noted that the decision, was based on the Advertising Regulatory Council of Nigeria Act No. 23 of 2022.
The statement, added: “All advertisements, advertising and marketing communications materials are to make use of only Nigerian model and voice-over artist.
“Ongoing campaigns are permitted to run out their terms, however, subsequent applications for revalidation for continued exposure of such materials will not be granted by the Advertising Standards Panel (ASP).
“Advertisers, advertisement agencies, media houses, advertising community and the general public are hereby enjoined to take note”.
Copyright: Fresh Angle International (www.freshangleng.com)
ISSN 2354 - 4104
Sponsored Ad
Our strategic editorial policy of promoting journalism, anchored on the tripod of originality, speed and efficiency, would be further enhanced with your financial support.
Your kind contribution, to our desire to become a big global brand, should be credited to our account:
Fresh Angle Nig. Ltd
ACCOUNT NUMBER: 0130931842.
BANK GTB.
×
![]()