DP World reaffirms commitment to developing African sport and culture

This convergence of business and sporting talent provides a powerful platform for DP World to build brand awareness and understanding both globally and in Africa


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Topic: Sports


DP World reaffirms commitment to developing African sport and culture


 

South Africa’s celebrated cricket ground, Wanderers Stadium, to be rebranded DP World Wanderers Stadium after naming rights deal; sponsorship includes the DP World Gauteng Lions men’s and women’s cricket teams.

The iconic Wanderers Stadium in Johannesburg will now be known as the DP World Wanderers Stadium, after the leading global logistics provider announced an agreement on naming rights at an unveiling ceremony today.

The DP World Wanderers Stadium naming rights is accompanied by the sponsorship of the DP World Gauteng Lions men’s and women’s cricket teams – a further commitment to the advancement of sport in South Africa.

Sultan Ahmed Bin Sulayem, Group Chairman & Chief Executive Officer at DP World, said: “We place a strong emphasis on empowering and supporting the local people and communities in which we operate, while delivering sustainable and inclusive growth. Taking over the naming rights of the most iconic stadium in Africa is part of our commitment to developing and driving business, sports and culture on the continent. The DP World Wanderers Stadium is a solid extension of our global partnership network and one that we believe will be a catalyst for our positioning on the African continent”.

The partnership with the Lions and Wanderers Stadium marks a new milestone in realising DP World’s ambition to build its international reputation and inspire the next generation. These are two organisations who share a winning mindset and a bold, collaborative approach with the goal of reshaping the future of our businesses, disrupting our industries, and leading in our respective fields.

DP World aims to utilise this partnership as a platform from which to drive awareness of various socio-economic issues such as gender-based violence, support South African sporting heroes, and continue to make a positive impact on the country and the continent as a whole.

“We are focused on building a better future together and what better way to do it than through sport, which has an intrinsic ability to inspire, motivate and unite people. We look forward to this partnership, as part of our larger commitment to Africa and her people,” Bin Sulayem added.

The DP World Wanderers Stadium is a premier multi-purpose entertainment space, known throughout the world, and aims to bring South African and international visitors together to connect around shared interests and collective passions – such as sport, music and fundraising.

This convergence of business and sporting talent provides a powerful platform for DP World to build brand awareness and understanding both globally and in Africa. We already support the business of sport, providing smart logistics solutions that help move the equipment and infrastructure needed for major sporting events, and we help ensure consumer sporting goods are traded across global markets.

Distributed by APO Group on behalf of DP World.

Copyright: Fresh Angle International (www.freshangleng.com)
ISSN 2354 - 4104


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