It states that the desire for a product or service increases when it seems to be less in circulation or supply.
Our desire to experience or own it gets stronger.
The word Scarcity
means not easily obtained and much less than is needed.
The Law of Scarcity is one of the laws that pushes prospects to purchase a product or service .
In the same vein Scarcity also brings about increase in price of a product and service as a result of the high in demand.
As a copywriter you need to infuse this Law into your copy.
What is a copy?
You might be wondering...
A copy is a form of writing that made an offer to sell a product or service or join an email list,etc.
Therefore, a copywriter is someone who writes copy for a living .
Back to our topic.
How do you infuse the Law of Scarcity into your copy?
By the use of words to instill fear of loss in the mind of your prospects.
Or you say, fear of missing out.
The following are ways you do it.
*If you apply now you stand a chance to enjoy our 50% discount .
*Hurry! Only 3 left!
*Hurry now while stock last.
*You don't want to miss this!
Just be creative... Create your own words to achieve this urgency and Law of Scarcity in your copy.
To learn more , email us @ dynamindcommunications@gmail.com Or call : 09059594125, 08181626623.
Copyright: Fresh Angle International (www.freshangleng.com)
ISSN 2354 - 4104
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