APO Group (www.APO-opa.com), the leading multi-award-winning, pan-African communications consultancy and press release distribution service, has announced a strategic content partnership with Nigeria-based sustainability communications consultancy, PRO ALLY (https://apo-opa.co/45CWNOE).
PRO ALLY specialises in ESG compliance assessment and implementation, brand sustainability communication, stakeholder engagement, and ESG capacity development. Through this partnership, APO Group will collaborate with PRO ALLY to share impactful, people-centred stories from Africa’s energy and extractives sectors, ensuring that critical narratives around sustainability, energy transition, and inclusive development reach broader African and global audiences.
At the centre of the agreement is Energy Stories, a PRO ALLY publication designed as an innovative publishing platform for energy professionals across Africa and beyond. The platform simplifies, demystifies, and humanises the oil and gas and broader energy sectors through powerful, accessible storytelling.
By joining APO Group’s partner ecosystem, which includes more than 300 media organisations across Africa and globally, PRO ALLY benefits from increased visibility facilitated by Africa’s leading press release distribution service, bringing the continent’s positive energy insights to local and international stakeholders.
“Too often, conversations around energy and sustainability are technical, exclusionary, or disconnected from the people doing the work on the ground,” said Tunbosun Afolayan, Managing Director at PRO ALLY. “Energy Stories changes that by creating a space where engineers, technicians, students, policy makers, and everyday professionals can share real experiences and insights in plain language. Partnering with APO Group allows these stories to travel further, with greater credibility and reach.”
The collaboration reflects a shared commitment to democratising knowledge and opportunity, particularly in sectors central to Africa’s economic development and a just energy transition. By combining PRO ALLY’s subject matter expertise and editorial focus with APO Group’s pan-African communications expertise and distribution network, the partnership is set to elevate the African voices shaping the future of energy and sustainability.
“As Africa navigates complex energy, climate, and development challenges, it’s important to share perspectives and real-life experiences that help to build understanding, trust, and informed dialogue. Partnering with PRO ALLY strengthens our vision of being the channel for Africa’s voices, supporting authentic, African-led narratives,” added Bas Wijne, Chief Executive Officer of APO Group.
This collaboration reinforces APO Group’s commitment to highlighting the many positive perspectives and successes to be found in sectors shaping the continent’s future, positioning the company as a strategic advisor to Africa's industry leaders.
Distributed by APO Group on behalf of APO Group.
Copyright: Fresh Angle International (www.freshangleng.com)
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