Showmax.com hijacks Matchday Live to revolutionise Premier League viewing across Africa

* Africa's leading streaming platform partners with Eric Cantona to promote arguably the greatest football offering on the planet


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Topic: Sports


Showmax.com hijacks Matchday Live to revolutionise Premier League viewing across Africa


In an awkward, live conversation with Manchester United legend, Eric Cantona - in his debut appearance on Matchday Live - host Julia Stuart and Owen Hargreaves attempted to placate the notorious Red Devils' captain.

 

Their efforts were in vain, as the Frenchman eventually tired of the conversation and stormed off the set. He offered a rambling monologue about revolution as his parting shot.

 

Stuart says, "What can you and the millions of Manchester United fans around the world expect; what will be unfolding as the season progresses on their television sets?"

 

Cantona sarcastically chuckles and says, "television" a few times before standing and removing his microphone, jacket and tie, and proceeding to deliver a concluding monologue to camera.

 

He says, "How many people in this world don't even own a television? What of [sic] them? To be truly beautiful, the game should be everywhere. It cannot be stuck on the wall - or just in the bar - no, it must fly. Then my friends, no one, no one should believe the Premier League is out of their league. It must be for everyone."

 

He concludes, "And this marks the beginning; the revolution has begun."

 

As he walks off-camera, we hear Julia Stuart asking Owen Hargreaves, "what must I do?", before the broadcast cuts to a test pattern.

 

https://apo-opa.co/4fK5aeD

 

The show returns after the ad break with what appears to be a Cantona-led pirate broadcast.

 

Cantona defiantly declares, "The revolution will not be televised; the revolution will be live."

 

In what is possibly the greatest live TV stunt ever staged, Showmax.com revealed to all 44 of its African markets - simultaneously, via linear TV, its streaming platform and YouTube Live - that football will never be the same again. Quite literally, because it has the most compelling Premier League offering in the world.

 

GSMA Intelligence data (https://apo-opa.co/3M8cl2B) suggests there are more than half a billion unique mobile subscribers in sub-Saharan Africa, alone. This is seven times greater than the predicted number of television sets in the same region (74.76m according to Statista.com).

 

Hundreds of millions of people will finally be able to consume the greatest football league on the planet, for a fraction of what it costs to attend a live match in England, while cheering on hundreds of African players, in real time.

 

It's the Premier League in your pocket. Welcome to the revolution!

 

Pricing structure:

 

Country

  Showmax Entertainment

  Showmax Entertainment Mobile

  Showmax Premier League

  Showmax Entertainment + Premier League

  Showmax Entertainment Mobile + Premier League

 

South Africa

  ZAR 99

  ZAR 45

  ZAR 69

  ZAR 140

  ZAR 99

 

Nigeria

  NGN 3500

  NGN 1600

  NGN 3200

  NGN 5400

  NGN 4000

 

Kenya

  KES 650

  KES 300

  KES 500

  KES 1000

  KES 700

 

Namibia

  N$ 99

  N$ 45

  N$ 69

  N$ 140

  N$ 99

 

Botswana

  BWP 70

  BWP 36

  BWP 55

  BWP 110

  BWP 80

 

Ghana

  GSH 59

  GSH 27

  GSH 55

  GSH 105

  GSH 75

 

Tanzania

  TSH 12000

  TSH 7300

  TSH 9800

  TSH 19800

  TSH 15000

 

Uganda

  UGX 19000

  UGX 11400

  UGX 15200

  UGX 31200

  UGX 24000

 

Zambia

  ZMW 110

  ZMW 90

  ZMW 70

  ZMW 175

  ZMW 135

 

Rest of Africa

  USD 5

  USD 3

  USD 4

  USD 8

  USD 6

 

Distributed by APO Group on behalf of Showmax.

 


Copyright: Fresh Angle International (www.freshangleng.com)
ISSN 2354 - 4104


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